Companies are increasingly relying on influencers to affect young people’s purchasing behavior. But the boundaries between recommendation and covert advertising are becoming blurred says DW’s Waslat Hasrat-Nazimi.
Rock-hard six-pack, firm backside, full lips and glossy hair: Everyone seems to look the same on the social media platform Instagram. Radiantly beautiful women and men, all of whom appear to be on a non-stop holiday in some exotic country, sipping brightly colored smoothies and casually showing off their luxury handbag or latest fast car. Continue reading